About
About me
Based in Toronto, with 13 years in e-commerce, creative direction and digital marketing. B.Sc. in Applied Mathematics from the University of Toronto. Open to Head and Director roles, senior individual-contributor work and retainer engagements, in English or Serbian.
How I work
Built with AI
I build with Claude Code every day, wired into Shopify, Klaviyo, Meta, Google Ads and Retool. It runs inventory and pricing automation across six stores and the social and email pipelines for nine brands. I decide what the system should do, and I check every change before it touches a live store, a price or an inbox.
FAQ
Good questions
Where are you based?
Toronto. I work in person across the GTA and remotely with brands anywhere.
Retainer or project, which is right?
If you need someone running Shopify, email and social every month, a retainer. If you have one thing to launch, like a redesign or an email system, a project. Not sure? Email me and I’ll tell you honestly.
Do you work with in-house teams and agencies?
Yes. I can lead the work, or slot in alongside your team and take one channel off their plate.
How do you use AI?
Every day, with Claude Code. It lets one person do the work of a small team, and I check every change before it touches a live store, a price or an inbox.
Are you open to full-time roles?
Yes. Head and Director roles, senior individual-contributor roles and retainers, in English or Serbian.
Let’s grow your store.
Shopify, email, social and paid, from one person who builds it, ships it and owns the numbers.
Replies within one business day13 years12 brands