01
Monthly retainer
For brands that want one person running growth
- Shopify store management and improvements
- Klaviyo or Mailchimp flows and campaigns
- Instagram content and scheduling
- Google and Meta ads, with plain monthly reporting
Services
What I do
One person running the store, the flows, the content and the ads, with the automation that keeps it all moving.
- 01E-commerce & Shopify PlusShopify and Shopify Plus stores, built and run day to day: themes, bundles, B2B pricing and shipping. Selling on Amazon, Walmart, eBay and auctions, with stock and prices kept in sync automatically.
- 02Lifecycle & retentionKlaviyo and Mailchimp flows and campaigns that bring people back: welcome, abandoned cart, browse and story series. Checked for CASL before anything sends.
- 03Brand, social & creative directionBrand identity, design systems and art-directed photo shoots, from shot list to the final edit. Then the content, cut for web, email and Instagram.
- 04Paid, analytics & automationGoogle Ads across Search, Shopping and Performance Max, and Meta retargeting, all read through Google Analytics. Plus automations that keep running in the background.
Systems that run themselves
Working while I sleep.
Automations I built that run for clients right now. Each one has a safety check before it touches a live store, a price or an inbox.
- 01Supplier syncStock and prices from four distributor portalsSALTEvery 3 daysUndo snapshot and email report every run
- 02Auction enforcerOne-of-a-kind lots kept off the store while bidding is openAJ SportsEvery auctionUnsold lots relisted after
- 03Promo price revertTiers and prices back across Retool and ShopifyAJ SportsAfter every saleA diff I approve first
- 04Rewards store syncThe whole catalogue and its prices mirrored from AJGold RewardsWeeklyB2B diff report on every sync
- 05Instagram auto-posterStories daily, feed Mon, Wed, Fri, Reels months aheadAquila · Ka.dreDaily, 7 amA status page shows every post
- 06Lead pipelineForm to the coach’s inbox, Klaviyo and a 5-email flowEnduraEvery enquiryGoogle Ads conversion on every lead
- 07Non-opener resendsStory emails resent to people who didn’t openAquilaDailyScheduled by a Claude task
- 08Catalog to appThe Shopify catalog synced to the iOS and Android appAJ Sports appNightlyInstant updates in between
- 09Fuel on the watchA Garmin watch field shows fuel targets mid-rideCOOKEDEvery rideSynced from the plan in the app
Working together
Ways to work with me
02
Project build
For a defined launch with a finish line
- Shopify theme redesign or migration
- A full email system: flows, templates, list migration
- Inventory, pricing or catalog automation
- A new site on Shopify or Squarespace
03
Fractional lead
For teams that need senior leadership, not another agency
- Own the e-commerce roadmap and numbers
- Direct designers, product staff and agencies
- Set up the reporting the owners read
- Build the automations that free your team up
Always running
A week in the system
What fires on its own, every week, across the brands I run.
- Instagram and Facebook queues checked every 10 minutes
- Signing orders routed to staff the moment they land
- Auction lots kept off the main store while bidding is open
- App catalog updated the instant a product changes
MonToday
- 4:00AJ app catalog sync
- 4:01Aquila non-opener resends scheduled
- 7:00Aquila + Ka.dre Stories
- 7:00This site refreshes its Shopify numbers
- 18:00Aquila feed post
TueToday
- 4:00AJ app catalog sync
- 7:00Aquila + Ka.dre Stories
- 10:10AJ auction lot post
- 11:00Aquila story email
- —AJ B2B price push (after my diff check)
- —Gold Rewards mirrored to AJ
WedToday
- 4:00AJ app catalog sync
- 7:00Aquila + Ka.dre Stories
- 14:00AJ auction lot post
- 18:00Aquila feed post
ThuToday
- 4:00AJ app catalog sync
- 7:00Aquila + Ka.dre Stories
- 11:00Aquila story email
- 22:00Auction closes, unsold lots relisted
FriToday
- 4:00AJ app catalog sync
- 7:00Aquila + Ka.dre Stories
- 18:00Aquila feed post
SatToday
- 4:00AJ app catalog sync
- 7:00Aquila + Ka.dre Stories
- 9:00Aquila weekend post
SunToday
- 4:00AJ app catalog sync
- 7:00Aquila + Ka.dre Stories
- 14:00AJ auction lot post
How I work
The whole system
Every channel, tool and automation behind the results above. One person, wired together so nothing slips.
Ads that are measured in Shopify, not just in the ad platform.
Google Ads
Search, Shopping and Performance Max. A $5,000/month Search and Shopping budget for AJ Sports, steered by attribution in Google Analytics.
Merchant Center feeds
Product feeds through Simprosys for AJ Sports, SALT and Racer Sportif, plus Google Customer Reviews.
Meta Ads
Prospecting, cart remarketing, Advantage+ and catalog (DPA) retargeting. AJ Sports runs up to $1,500/month.
Honest measurement
Meta reported 24–186× ROAS; matched against Shopify UTMs, the real return was about 5.8×. I report the second number.
Creative that keeps up
Auction ads swap to a new lot the moment the featured one sells, so spend never points at sold-out items.
Flows that run every day, and campaigns that go out on a schedule.
AJ Sports · 8 live Klaviyo flows
Welcome series, Insider welcome, Insider tier promotions, browse abandonment, abandoned cart, abandoned checkout (email and SMS), price drop, customer winback.
SALT · 5 live Klaviyo flows
Welcome series, browse abandonment, abandoned collection, added to cart, abandoned checkout.
Aquila · Klaviyo
A 16-part brand story series, abandoned checkout, cart and browse flows, sign-up forms and automatic resends to people who didn’t open.
Racer Sportif · Mailchimp
Launches, ride events, sales and gift guides, from the ENVE Melee V2 to Ka.dre × Rapha.
The rules
Every campaign is built as a draft, test-sent and scheduled a few minutes out, never blasted. CASL checked before anything sends.
The apps, integrations and custom tools each store actually runs on.
Marketplaces
Amazon, eBay, Etsy and Walmart Canada connected to AJ Sports through LitCommerce, CedCommerce and Mirakl.
Shipping & fulfilment
ShipStation, ClickShip and Shopify Fulfillment Network, plus automated shipping profiles and manifests.
Loyalty, reviews & pre-orders
Smile.io and UpPromote affiliates, Judge.me and Yotpo reviews, and pre-order apps for signing events.
Data & accounting
Matrixify, Fivetran and Skyvia syncs, QuickBooks through Webgility, payouts exports.
Custom apps
Private admin apps with full API access per store, so tools like the price syncs and the AJ app read and write Shopify directly.
AJ Sports · 70 apps
- ShipStation
- Multi Barcode Labels
- Theme Kit
- Bulk Edit Tags
- Matrixify
- Smile.io
- Enorm Image gallery + Video
- W3 Custom Product Options
- Judge.me Reviews
- Simprosys Google Shopping Feed
- QuickBooks Online
- SMPS Google Customer Reviews
- Reamaze Live Chat & Helpdesk
- Messaging
- Search & Discovery
- Translate & Adapt
- TinySEO SEO & Speed
- Audiences
- Fivetran Sync
- Kickflip
- CedCommerce Walmart Canada
- eBay Integration - CED
- Subscriptions
- Puco Sections & Blocks
- Mirakl Connect
- Klaviyo: Email Marketing & SMS
- Shipping Manifests
- Qikify Upsell
- Combined Listings
- ClickShip
- Bundles
- Checkout Blocks
- Entangle Google Reviews
- groupmate
- Skyvia Sync
- Automate Shipping Profiles
- DecrementInventoryAPI
- DraftOrderAPI
- EasyScan
- Fulfillment Network
- XCloud Search & Filter
- IndexGPT
- LitCommerce Amazon Etsy Ebay +
- ExportShopifyPayouts
- Arc: llms.txt
- Grow SEO
- Flow
- Sezzle Widget
- Pify Order Purchase Limit
- Payoutsv4
- AReceivables
- WOD: PreOrder Now
- Essential Preorder
- XO Gallery
- Preorder Checklist
- SimGym
- InventorySummer2026
- UpPromote Affiliate
- Missing Media
- Assemblified
- Shopify Claude Connector App
- Tier Tool Token
- Marketplace Connect
- AJ Product Creator
- AJ Export Hub
- AJ Data Manager
- Knowledge Base
- AJ admin
- Webgility - QuickBooks Online
Racer Sportif · 38 apps
- Accumula
- Bulk Edit Tags
- Yotpo Product Reviews
- Mailchimp: Email & SMS
- Simply Shipping Protection
- Buddha Mega Menu & Navigation
- Globo Mega Menu
- Booster Page Speed Optimizer
- Smart SEO
- SearchPie SEO & Speed
- Messaging
- Search & Discovery
- Shop Workflow Automation
- Forms
- Pop Convert
- Navidium Protection
- Simprosys Google Shopping Feed
- ShipInsure Shipping Protection
- CartBot
- Secureship
- UPS Shipping (Official)
- netParcel
- Cowlendar Booking
- Fontify
- Hextom: Bulk Image Edit & SEO
- Theme Updater & Backups
- Instafeed
- Discounteo
- Mortar
- Flow
- Pricing.AI Dynamic Pricing
- Lookfy Gallery
- Checkout Blocks
- Afterpay On-Site Messaging
- Affirm pay-over-time messaging
- Collective
- DHL Express Commerce
- Shopify Claude Connector App
SALT Beauty+Co · 15 apps
- Hextom Shipping Bar
- Messaging
- Tipo Related Products
- Attrac
- Search & Discovery
- Booster Page Speed Optimizer
- Fontify
- Fontio
- Simprosys Google Shopping Feed
- Klaviyo: Email Marketing & SMS
- Afterpay On-Site Messaging
- Shopify Claude Connector App
- Blockify: Fraud Filter
- MIDA Fraud IP Blocker
- Salt inventory sync
Gold Rewards · 14 apps
- Flow
- Shopify Launchpad
- Messaging
- Bulk Discount Code Bot
- ShipStation
- Matrixify
- Translate & Adapt
- Reamaze Live Chat & Helpdesk
- Kickflip
- Mechanic
- Shopify Claude Connector App
- ClickShip
- Combined Listings
- AJ admin
Jobs that run on a schedule, so the stores stay right while I sleep.
Every 10 minutes
Instagram and Facebook posting queues for AJ Sports auction lots, Aquila, Ka.dre, COOKED and Stool Scout. Each post approved first.
During auctions
An enforcer keeps one-of-a-kind auction lots off the main AJ store while bidding is open, then relists anything unsold.
Every 3 days
SALT’s stock and prices synced from four supplier portals, with undo snapshots and an email report every run.
Nightly
The AJ app’s catalog synced from Shopify, with instant webhooks for anything that changes in between.
Every Tuesday
AJ’s B2B wholesale prices pushed and Gold Rewards mirrored to the AJ catalogue, with guardrails that hold any big move.
After every promotion
Sale prices revert across the Retool product database and Shopify automatically, with diff-and-approve safeguards.
Around the clock
Ask AJ answers shoppers on the site and in Messenger, and hands the hard ones to staff in Retool.
Every Monday
This site re-pulls its numbers from Shopify and redeploys itself.
Claude Code, wired into every system I touch.
Claude Code, daily
I decide what the system should do; Claude writes most of the code; I review every change before it touches a live store, a price or an inbox.
Connected accounts
Shopify (Admin API and ShopifyQL analytics), Klaviyo, Meta Ads, Google Ads, Retool, Gmail, Google Drive and the browser, all reachable from one conversation.
Build & ship
Vercel, Netlify and Convex for sites and backends; Expo and EAS for the iPhone and Android apps; App Store Connect and Google Play APIs for releases.
Quality checks
Automated screenshots on desktop, phone and Safari before anything goes live, plus Lighthouse checks on every site.
Safety rails
Dry runs and undo files for every inventory sync, theme edits on a duplicate before publish, drafts before any email send, approval before any post.
Let’s grow your store.
Shopify, email, social and paid, from one person who builds it, ships it and owns the numbers.
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