SALT Beauty+Co: SALT

A salon and beauty retailer. I built the supplier sync that keeps stock and prices right, and I run the site and email.

CategoryInventory sync · Shopify · SEO

RoleDigital Marketing & Web Lead

Years2022–present

online sales9.6×

Scroll for the full story ↓Drag the pagesFrom Toronto · TO

The brief

Keep stock and prices right across four supplier portals, and turn a salon’s site into a store people actually buy from.

The result

9.6×

online sales, last 12 months vs the 12 before

Online sales 9.6× and online orders 3.9× (102 → 396), last 12 months vs the 12 before.

Online orders, per monthShopify analytics · last 18 full months

Speed check · Google Lighthouse · Nov 2026

Fast on every screen.

Performance

87Phone99Desktop

Accessibility

96Phone96Desktop

SEO

92Phone92Desktop

Phones scored 56 before the new theme. Run it yourself at pagespeed.web.dev.

What I did

01
Supplier stock and price sync across four distributor portals: SalonCentric, L’Oréal, Metro and Canrad
02
First sync run updated 454 products, 207 of them prices, with undo snapshots and an email report
03
New theme live in November: a fast booking pop-up, mega menu and “Stylists also add” in the bag
04
235 new products added, 36 merged product URLs redirected, customs codes fixed on 1,097 variants
05
SEO: competitor-stuffed descriptions removed, titles for the top landing pages, 3 brand collections making 126 products findable
06
Google Performance Max switched to purchases; Meta ads for Canada bestsellers and US Steampod
07
Klaviyo: 5 live flows, plus seasonal and holiday campaigns

Best pages · click to scroll the whole page

Running now

Stock and price sync every third day from SalonCentric, L’Oréal, Metro and Canrad
Sells only what a supplier carries; stops itself if a run would sell out more than 5% of products
Undo snapshot and email report on every sync