The brief
Make a gut-health app fun enough to share, and rank in search for the questions people actually type.
The result
100
Google SEO and accessibility scores, out of 100
Live and working for the business today.
Speed check · Google Lighthouse · Nov 2026
Performance
Accessibility
Best practices
SEO
Every guide page is built to rank for the question people type. Run it yourself at pagespeed.web.dev.
What I did
Designed and built stoolscout.com plus the web app at /app
A live weekly leaderboard
SEO guides: Bristol chart, poop colour chart, fiber calculator, “is my poop normal?” and more
English and French, with automated Instagram and TikTok behind it
Programmatic SEO: 5,462 public-bathroom pages and 54 landmark pages, each with public-toilet schema
Search Console set up and the sitemap submitted, plus French /fr/toilettes pages
Best pages · click to scroll the whole page
More work
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CSM25+
COOKED99Shopify, email, social and paid, from one person who builds it, ships it and owns the numbers.
Replies within one business day13 years12 brands