Sundays Endurance: Sundays

Sundays is a swim, bike and run club for every level in Toronto, coached by Endura Performance. I designed and built the launch site: the brand look, the waitlist, the Founding 50 offer and the membership checkout. New site launching soon.

CategoryWeb design · Custom build · Membership

RoleDesign · Build · Launch

Years2026

ResultNew club

Scroll for the full story ↓Drag the pagesFrom Toronto · TO

The brief

Launch a new triathlon club from nothing: explain who it is for, fill a waitlist before the first session, and take memberships without a third-party club platform.

Client: Sundays Endurance
About: Triathlon club, Toronto
My role: Design · Build · Launch
Years: 2026
Services: Web design · Custom build · Membership · Stripe

The result

New club

Designed, built and launched

Live and working for the business today.

What I did

Every part of it, hands-on.

01
Designed the look from scratch: lane-line graphics, big condensed type, navy, sky blue and red
02
A homepage that says who the club is for and what a member gets
03
A waitlist and a Founding 50 offer to fill the first sessions before launch
04
A weekly schedule with a tab per location
05
A free routes page that trades the club’s best swim, bike and run spots for an email
06
Monthly membership checkout on Stripe, with a page for members to manage their plan

Best pages · click to scroll the whole page